Start Your Own Food Truck now!

This guide takes a holistic approach to help you turn your idea of owning your own food truck into reality. You will discover all important skills that a successful food trucker needs.

Starting a Food Truck in Germany Made Easy

On 245 pages, you will learn all about the highs and lows of life as a food trucker. I'll give you an open and honest account of the knowledge I've acquired in more than 7 years.

I also had to learn the hard way and would like to show you how you can do better.

You will find answers for the following questions (content):

What does starting up and being self-employed in the food truck business mean?
What obligations and requirements must a food truck fulfill?
What licenses and certificates are required to operate a food truck?
Which legal forms are suitable for a food truck business?
How can you finance a food truck and what funding options/subsidies are available?
What taxes do you have to pay and how can you avoid the big start-up trap?
Which insurance policies do you need to take out and which ones make sense?
How do you find the right food truck?
What equipment does a food truck need?
How do you earn (a lot of) money with a food truck and what are the advantages and disadvantages of different sources of revenues?
How do you strategically develop a sustainably successful food truck concept?
How do you develop a product that everyone wants?
How do you design a product range?
How do you calculate the right price?
How does efficient marketing for food trucks work online and offline?
How do you find suitable staff who inspire customers?
How do the processes in and around the food truck work and how can they be optimized?
How do you improve customer perception?
How can you constantly improve your concept?
What is high service quality and how do you implement it?
What typical mistakes should you avoid?
How can you make your everyday life as a food trucker more effective and efficient?
How do you deal with and master difficult situations?
How do you achieve a good work-life balance with a food truck?
and many more ...